Med spa social media marketing
Instagram and Facebook are where many patients discover a med spa. We turn that attention into bookings with social ads and automated DM follow-up, so every comment and message gets a fast, helpful reply.
Social that converts
AI replies to Instagram and Facebook messages and books consults.
Comment-to-DM automations for promotions.
Retarget people who already follow and engage.
The gap in most med spa social media
Many med spas post beautiful before-and-afters, then lose the people who message to ask about price or availability. Fast, friendly replies are often the difference between a follower and a patient.
Messages sent in the evening often wait until the next day, or never get a reply.
Followers like posts but are never asked to book a consult.
Without tracking, it's impossible to know which posts and ads create patients.
What's included
Instagram and Facebook messages answered instantly, with consults booked into your calendar.
Followers comment a keyword and get your offer by DM, captured as a lead.
Meta campaigns and retargeting aimed at people likely to book.
Every social lead lands in your CRM with automatic follow-up.
Monthly posts and reels planned around your treatments and promotions.
Messages, leads and booked consults from social, every month.
FAQ
Content creation is available as an add-on. Our core focus is turning your social attention into booked consults through DM automation and ads.
Mainly Instagram and Facebook, where most med spa patients engage and where messaging automation works best.
We write them in your voice and train the AI on your treatments. Your team can step into any conversation at any time.
Campaign example
Comment campaigns are one of the simplest ways to turn Instagram engagement into consults. Here's how one works for a seasonal laser promotion.
A reel or carousel about laser hair removal before summer ends with: "Comment LASER and we'll send you this month's offer."
Everyone who comments gets a DM within seconds with the offer details and a question about which area they'd like treated.
The AI answers questions about sessions, pricing and comfort, then offers open consult times.
The follower books in the DM. They're added to your CRM with the source tagged as Instagram.
People who chatted but didn't book get a gentle follow-up a few days later.
Posts that perform well organically become ads aimed at lookalike audiences, scaling what already works.
Our team's data
Social leads behave like every other lead: the faster and more conversational the reply, the more of them book. Across the med spas our team works with, the median results were:
Booked rate when an AI conversation booked the lead directly, the highest of any first-touch method we measured.
Share of AI-booked appointments made between 7 pm and 8 am, when people scroll and message but front desks are closed.
How much more boosted organic posts cost per lead than proper lead campaigns. Boosting is rarely the best use of budget.
Medians across clinics. Results vary by market, offer and how quickly your team takes over conversations.
Social DMs and comment leads flow into the same med spa CRM as your other inquiries, so nothing gets lost. Social ads are part of our wider med spa advertising, and as a med spa marketing agency we track every channel back to booked consults.
Social is one of several lead sources alongside med spa lead generation and med spa SEO. Read our complete guide to med spa marketing or compare the best med spa marketing agencies.
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