Med spa advertising
Meta and Google ads for your highest-value treatments, paired with instant AI follow-up. Most med spa ads fail after the click. Ours are built around what happens next.
Why our ads book more patients
Botox, fillers, laser and body treatments, each with its own offer.
Every ad lead gets a reply in seconds, day or night.
Not clicks or impressions. Appointments.
The problem with most med spa ads
Plenty of med spa advertising generates form fills that never turn into appointments. The lead goes cold while the front desk is busy, or the offer attracts bargain hunters who never show. We fix both sides: better offers and targeting going in, faster follow-up coming out.
A lead who waits hours for a callback has usually moved on. Speed is part of the ad.
Deep-discount offers fill the calendar with no-shows. Offers should match your best treatments.
If you can't see which ads produced booked patients, you can't scale what works.
What's included
Facebook and Instagram campaigns with treatment-specific creative and offers.
Search campaigns that capture people actively looking for treatments near them.
Fast, focused pages for each offer, built to turn clicks into inquiries.
Calls and texts answered instantly, questions handled, consults booked.
Stay in front of people who visited but didn't book yet.
A monthly report showing leads, booked consults and cost per booking.
How it works
We review your current campaigns, offers and follow-up, and show you where bookings are being lost.
Offers, creative, landing pages, tracking and AI follow-up, set up and tested before launch.
We shift budget toward the campaigns producing booked patients and cut what doesn't.
FAQ
Usually both. Google captures people already searching for a treatment. Meta creates demand and works well for promotions and new treatments.
It depends on your market, treatments and goals. We'll recommend a starting budget during the audit, and ad spend is paid directly by you.
Leads often start in the first weeks. Campaigns typically need 60 to 90 days of data to optimize fully, which is why we work on a minimum term.
Yes. Ad platforms have policies on health and beauty claims, and some treatments have state-level rules. We write ads to stay within platform policies, and you approve all creative.
Campaign walkthrough
Here's what happens, step by step, when someone clicks one of our med spa ads. The ad is only the first step. The bookings come from everything after it.
A Meta or Google ad for a specific treatment and offer, for example a new-patient Botox consult, shown to people nearby who match your ideal patient.
One page about that one offer: what's included, provider credentials, reviews, and a short form. No menus or distractions.
Within seconds of the form, the lead gets a text from your AI receptionist, answering questions and offering open appointment times.
The lead picks a time and books straight into your calendar. Your team gets notified with the lead's details and questions.
Confirmation and reminder texts before the visit cut no-shows. If they miss it, an automatic message offers to rebook.
The booking is tracked back to the exact ad, so budget moves toward the campaigns producing patients.
Choosing the right offer
Complimentary consults for higher-ticket treatments, new-patient packages that include a follow-up visit, membership introductions, and seasonal treatments tied to real timing such as laser before summer. They attract patients who plan to come back.
Deep one-time discounts with no follow-up path. They can produce cheap leads, but many are bargain hunters who don't show, don't rebook and lower your average ticket.
Client work
Ads and follow-up work best as one system. Here are med spa and wellness clients where we ran both.
Med spa
Facebook ad campaigns for new patient leads, connected to a GoHighLevel pipeline with automated follow-up and appointment booking.
Health and wellness
Facebook ads for lead generation, with every inquiry captured, followed up automatically and moved through to a booked appointment.
Cryotherapy and recovery
Hundreds of Facebook leads turned into a predictable pipeline with a 5-touch dialing cadence: 19% higher conversion and 25%+ more team productivity.
Our team's data
Median results across the med spas our team runs Meta campaigns for. Laser hair removal and neurotoxin produce the cheapest leads. Body contouring has the highest cost per lead, but its ticket size keeps return on ad spend competitive.
Cost per new patient = cost per lead ÷ (booked rate × show rate × close rate). Medians; results vary by market and offer.
For booked, show and close rates by treatment, plus Meta's ad rules and a setup checklist, see our med spa Facebook ads breakdown.
What our tests showed
UGC-style or provider-on-camera video cut cost per lead from $46.10 to $29.80, a 35% drop.
Adding three qualifying questions raised the share of instant-form leads that booked from 14% to 31%, even though lead volume fell 18%.
Landing pages with a booking calendar booked 37% of leads, versus 22% for form-only pages.
Offers framed as a price ("$11/unit") got a 1.7% click-through rate, versus 1.1% for "20% off".
Refreshing every 14 to 21 days kept frequency near 2.6 and cost per lead flat. Waiting 60+ days pushed frequency to 4.8 and cost per lead up 9% a month.
Bigger discounts cut cost per lead by 12%, but close rate fell 9 points and repeat visits fell 14 points.
Every ad lead flows into a med spa CRM with an AI receptionist, so no inquiry waits for a callback. As a full med spa marketing agency, we also build the offers and landing pages behind your campaigns through our med spa lead generation service, and we can add med spa SEO to lower your cost per patient over time.
Social ads work best with fast DM replies, which we cover in med spa social media marketing. For the bigger picture, read our complete guide to med spa marketing or compare the best med spa marketing agencies.
Get a free marketing audit of your ads, follow-up and booking flow. No pressure, just a clear picture.
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