Dermatology SEO
Dermatology SEO gets patients to book with you when they search for a condition, a treatment or "dermatologist near me". For a practice with a cosmetic side, the searches that pay most are treatment searches like Botox, laser hair removal, microneedling and chemical peels, and they're the ones med spas are winning. We build the pages, reviews and map presence to win them back, and wire in follow-up so those searches become booked appointments.
Northside Skin Studio, 12 months of SEO
Organic leads per month
Keywords in the top-3 map pack
Google reviews
Two kinds of search
"Eczema dermatologist", "skin cancer screening near me", "Mohs surgeon". They come with insurance questions, referrals and long wait lists, and need accurate condition pages, provider pages and clear booking and insurance information.
"Botox near me", "laser hair removal cost", "best microneedling". These are the same searches med spas compete for. They're won with treatment pages, before-and-after galleries with consent, reviews that mention the treatment, and fast booking.
Most dermatology sites are built for the first and lose the second to med spas with better pages and faster replies. Our team's work is on the cosmetic side, and that's where we focus.
What's included
One page per cosmetic treatment you want to grow and per condition you want new patients for, written so a patient can decide to book: who it helps, what happens at the appointment, downtime, results and price guidance if you publish it. Providers review every page for clinical accuracy.
Each dermatologist, PA and NP with credentials, training and the treatments they perform. Patients choose a person, and Google looks for real expertise on medical pages.
Correct categories (dermatologist, plus cosmetic categories where they apply), services, photos, and a profile per provider where it makes sense. Reviews requested after every visit, with unhappy patients routed to the team first; see Google reviews.
Healthgrades, Zocdoc, Vitals, RealSelf and your state society listings kept accurate and consistent. AI search tools pull from these when they answer "best dermatologist near me".
Case study
Northside Skin Studio in Calgary, a skin and aesthetics studio, ran SEO plus automated follow-up with no paid ads for 12 months. It's not a dermatology practice, but the cosmetic searches it won are the ones dermatology practices compete for. This was work led by our team, shared with the studio's consent.
Across 52 practices in our team's SEO data, service and treatment pages drove 64% of new organic sessions and blog content 11%. More numbers and the method: our team's study.
Follow-up
The median clinic in our team's data missed 31% of calls before automation, and only 21% of missed callers called back. Dermatology front desks are often the busiest in medicine. Every SEO engagement includes instant text replies to web forms and missed call text back, so the patients your rankings bring in don't land in voicemail. For ads and full follow-up, see dermatology marketing.
SEO on its own or together with ads and follow-up from our med spa marketing agency. We share exact pricing after a free audit.
Keyword map
Each kind of search needs a different page. Mapping them first stops pages from competing with each other and shows where the gaps are.
Page anatomy
A patient with suspected skin cancer and a patient pricing laser hair removal want different things from the same website.
Symptoms and when to see a dermatologist, how it's diagnosed, the treatments your practice offers, insurance and referral notes, what happens at the first visit, the providers who treat it, and a medical review line with the reviewer's name and date. The tone is calm and clinical.
Results and how long they last, sessions needed, downtime, consented before-and-after photos, who performs it, how pricing works, real reviews that mention the treatment, and a booking calendar high on the page. The goal is a booked appointment today, not a referral next month.
Locations and providers
Directories
Keep the practice name, address, phone number and provider names identical on every one. AI search tools cross-check these sources when they recommend a dermatologist.
Roadmap
The order we'd work in for a practice with a cosmetic side. In our team's SEO data, top-3 map pack keywords went from a median of 4 at the start to 17 by month 6 and 38 by month 12.
Audit, technical fixes, Google Business Profiles, directory cleanup and review requests switched on. Instant follow-up on every form and missed call.
Cosmetic treatment pages for the services with the most search demand and open schedule time.
Provider pages, the insurance page, and condition pages for the medical services you want to grow.
More treatment and condition pages, links from local press and associations, and a steady flow of reviews that name treatments.
Common mistakes
It can't rank for Botox, lasers and peels at once, and it loses those searches to med spas with a page for each.
They see many of the patients, and patients search for them by name.
Patients who find a plan you no longer take call once, then trust the rest of the site less.
Busy practices get many visits and few reviews. A text after every visit changes that; in our team's data, patients leaving reviews went from 2.1% to 11.8% with a post-visit review text.
FAQ
Rank in the map pack for "dermatologist near me" and your top treatments, which takes an accurate Google Business Profile, a steady flow of reviews and a strong page for each treatment and condition. Then answer every call and form fast.
For the cosmetic side, usually yes, because patients search treatment by treatment and organic patients keep coming without paying per click. In our team's data, organic leads roughly quadrupled over 12 months.
"Dermatologist" plus your city, each cosmetic treatment you offer, each condition you want new patients for, and your providers' names. Skip broad national terms; local intent books appointments.
Map pack and treatment-page gains typically show within 3 to 6 months in our team's data, with most growth between months 6 and 12. Competitive cities take longer.
Yes, if patients in your area use them. Consistent, accurate listings help both patients and the AI tools that recommend practices.
Yes. Many patients search by insurance plan, and an up-to-date insurance page linked from condition pages answers the first question they have. Out-of-date lists cost more trust than having none.
Yes, if each one is genuinely different: its own providers, hours, directions and services. Pair each page with its own Google Business Profile. Near-identical pages that only swap the city name don't help.
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